How Craft Brewers Are Getting More Consumers

Redhook

In order to get more people interested and hooked on “Craft Beer” Craft Brewers are now making beers with lower Abv%.  The idea is that if Craft Breweries make a more sessionable beer they can introduce it to consumers who are not used to the traditionally strong craft beers.  In 2010 craft beer dollars were up 12% while the industry was down about 1%.

Is this a good thing or bad thing?  I personally think that having a more sessionable craft beer would be great.  I enjoy craft beers but when I am in the mood to drink a few more than normal, say out on the golf course or at a barbecue, I don’t want to be knocked on my butt by two beers.  It might be nice to have a delicious craft beer that is of moderate Abv%. 

We would love to hear your thoughts about this.  More info about this can be found here.

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